The e-commerce business has been experiencing a substantial boom in recent years. Even before a worldwide pandemic was expediting its growth, the process of purchasing and selling products and services had been steamrolling ahead with the internet.
Of course, the ongoing health crisis and the subsequent closing of a large number of brick-and-mortar stores, along with the most of us being confined to their homes and surrounded by digital devices, has obviously expedited this trend.
Nonetheless, this billion-pound business, in which Shopify plays a significant role, is expanding by the day.
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What Is Shopify?
Shopify is a Canada-based eCommerce platform which allows you to create your own online store, customising it to fit your unique brand and vision.
As the eCommerce industry continues to grow with the pandemic acting as a driving force, the online business sector strives to meet shifting customer behaviour. The amount of live websites using platforms such as Shopify demonstrates the sector's expansion.
According to Genus AI statistics, the number of Shopify live websites increased by 201.53% between March 2020 and January 2022. At the start of the health crisis, the platform housed 1,287,547 websites, which have tripled to 3,882,345. As a result, in less than two years, the platform has added an astounding 2,594,798 new active stores.
In fact, the name 'Shopify' is starting to become synonymous with eCommerce, with the online giant stating that its platform is currently supporting around 4 million businesses including Pepsi and Staples.
'Shopify' is starting to become synonymous with eCommerce
Shopify and its Benefits
As a certified Shopify Partners agency, the avocadots can attest that their e-commerce platform provides a variety of features that make it an appealing choice for business owners of any size. In fact, we use it all the time!
Online stores developed with their software are extremely simple to set up and utilise. Because the majority of first-time entrepreneurs are unlikely to be experienced with setting up an e-shop, Shopify makes it simple. Building a site around your current brand is quite reachable thanks to their configurable themes, and since any online business is likely to include payments and personal financial information, Shopify ensures their sites are secure and protected.
Another benefit is that Shopify also provides 24/7 help to their clients, which makes staying up late polishing your website even more appealing.
E-commerce, like practically every other part of modern life, is most popular on mobile phones. In fact reports suggest that as of May 2022, around 58% of all traffic on the internet was through mobile phones.
As of May 2022, 58.26% of all web traffic came through mobile phones. Source: Oberlo
In light of that, all of Shopify's stores are mobile responsive and optimised - they even have their own app, allowing you to edit your store comfortably and easily while on the go. Another significant advantage is that Shopify can assist you in getting your business noticed online. Their SEO capabilities will help you boost your site's ranks, while integrated marketing tools like social media linking, email marketing, and customer analytics will allow you to communicate with customers in-depth.
For more on SEO and its unparalleled benefits in boosting your business online, make sure to read our blog coverage on it!
Is Shopify Right For You?
In a nutshell, yes. In other words, after you've settled on a product or service, you're then ready to take the next step in your entrepreneurial journey and develop a place to sell it. In this case, an online spot. Shopify can assist you even if you have a physical Point Of Sale location or if you want to convert an existing site into a profitable online marketplace.
Consumers' lives have been made easier by e-commerce companies. Shopify has made life easier for e-commerce stores. The avocadots Design Studio can help you simplify Shopify. Do contact us for more information on how we can help you create your brand and expand your business!
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