THE CHALLENGE
Insurance can often feel complex and unapproachable, especially for younger audiences. Minerva needed a fresh, engaging way to promote their services while maintaining credibility and trust.
OUR APPROACH
We developed a TikTok strategy that transforms traditional insurance messaging into entertaining, highly shareable content. By leveraging trending sounds, relatable humor, and meme culture, we make Minerva’s services feel accessible and relevant to a digital-first audience.
Every piece of content is designed to balance entertainment with brand awareness, ensuring that while the tone is lighthearted, the key message remains clear—Minerva is a reliable insurance provider that understands its customers. Our strategy also includes data-driven optimization, continuously refining content based on engagement metrics and audience insights.
THE OUTCOME
A growing and engaged TikTok audience that sees Minerva as a modern, approachable brand. By breaking away from traditional insurance marketing, Minerva is building stronger connections with potential customers and standing out in a competitive industry.
